Today we follow “experts” to show us what’s next based on months/years of strategy to build awareness of future products( I am guilty if this). When new stuff drops, we have alerts set to buy at once. Or head to resellers to pay the markup.

Back when the hunting was pure, and products didn’t drop every day, the sight of an @officialeastbay magazine was the first glimpse into deciding for yourself what you liked and wanted. The footwear from all brands, the clothing to match. Goal was to be the first or only person with it. Oh what a time. This particular cover was released and kicked off sales for the original JORDAN 11. Before this you had to catch the 1 second of the commercial that zoomed in on it or see it on a non HD TV during a game. But if they were gone, you missed out. #sol Which is why these older styles have so much meaning today.

I wonder if when we look back 30 years from now what will have the same sentimental value to kids today?

Also shout out to the Kemp’s! 🏆🏀🔥 This is part of a larger series I’m working on and can’t wait to release.

#forinspirationonly #mjmondays •

#docsdoodles #ballharderbydoc #ByDOC #caricature #art #popart #kicksoftheday #creativedirector #illustration #art #music #sportsArt #sneakers #kicks #hypebeastkicks