DOC® STUDIO : Athletes' Voices Identity - Creative Direction

Athletes’ Voices, is a new program for athletes seeking to increase their influence + social impact.

I was brought on to create their identity and visual voice. Taking inspiration from hand painted picket signs, voice vibrations and the fight for change. Really happy how the branding came out and even more excited to see where it goes. Please check out the inspiration boards below to see part of the process.

Thanks to Joanne Pasternack & the Athletes’ Voices Team , especially, MNM STRATEGY, for bringing me in and involving me in this much needed resource for athletes. Please go follow Athletes Voices on Instagram to see all new events, launches, speaker series & learn more about the program.

STAY INSIDE

BE SAFE EVERYONE.

THIS FONT IS CALLED FUTURA

One of my favorite fonts stars in this Ted talk by Douglas Thomas.

Every Designer Must Watch this film about the Helvetica Typeface [video]

You've seen it everywhere.

This documentary looks into one of my favorite typefaces, Helvetica.

Directed by Gary Hustwit, the film explores Helvetica’s rich history and the reasons for its global appeal and importance within the community of design. The film also examines how typography and graphic design affect our culture. 
Watch the full film on Netflix.

Check here to see my most recent design work.

Respect the craft

Somethings just aren't "typed" out in a "cool" font. 

Type created for UNDRCRWN

See the final here: 

http://www.undrcrwn.com/sinfluencer-tee/