New project created for sneaker customizer Sierato for our client Overtime.
[See the collection here]
Launch info from the launch // From WWD:
Ntwrk and digitally native sports network Overtime have teamed on an apparel collection inspired by sneaker customizer and longtime Overtime collaborator Sierato.
The collection comprised of apparel including Ts and hoodies and a pair of Nike Air Force 1 sneakers designed by Sierato is supported by an episode of Overtime’s “Trick My Kicks” on the artist’s beginnings as a tattoo artist and later sneaker customizer. The collection launches at 8 p.m. today.
