Dustin Canalin’s design for the Oakland Ballers logo embodies Oakland's rich cultural heritage and resilient spirit. Inspired by the city's deep connections to sports and music, the logo features an Old English "B," reminiscent of Oakland's iconic Tribune font and the bootleg T-shirts of East 14th Street. The design process was rooted in community pride, paying homage to local legacies like the Black Panthers while forging a new identity. The subtle incorporation of home plate into the "B" symbolizes Oakland as the team's true home.
The creation of "The Town" logo for the Golden State Warriors was a deeply personal and culturally resonant project for designer Dustin Canalin. Drawing inspiration from the rich history and vibrant community of Oakland, Canalin aimed to encapsulate the essence of the city within the design. He meticulously crafted the logo to feature a stylized depiction of the iconic oak tree, symbolizing strength, resilience, and deep roots in the community. The design process was a delicate balance of paying homage to Oakland's heritage while creating a modern and dynamic visual identity. Canalin's approach involved extensive research and a deep understanding of the city's culture and identity. This thoughtful design has allowed "The Town" logo to resonate with fans, celebrating Oakland the home of the warriors for 47 Years.
The Curry Brand Camp logo, focused on integrating key basketball elements to create a cohesive mark. Using the three-point arc to frame the logo, symbolizing the court as a stage. The arched type represents Steph Curry's joy for the game, while the middle of the logo provides space for integrating numbers, maintaining consistency across various applications like uniforms, signage, and merchandise.
The "ACE" logo for Candace Parker, created for Adidas, blends her nickname "ACE" with her jersey number 3. The design features a brushstroke-like aesthetic that mirrors Parker's handwriting, aiming to create a personal and timeless look.
In 2001, as AND1 transitioned from a cultural phenomenon to a global footwear powerhouse, Creative Director Dustin Canalin recognized the need for a rebrand that could evolve with the brand’s growth. He pitched a cohesive system that allowed for segmentation and sub-brands while maintaining a unified identity. This strategic rebranding propelled AND1 into a $300 million global entity, solidifying its place in the competitive footwear industry.
