2019 Giannis Antetokounmpo Apparel Collection- for Nike Basketball
Design Direction and Branding Strategy
My objective was to create an iconic signature apparel collection design language that is authentic to Giannis Antetokounmpo aka the “Greek Freak”.
Inspired by classic sweatsuits of the past with discrete graphic details and modern fit and tailoring, this collection embodies Giannis’ simple style but passionate connection to his family and culture.
The apparel collection is made up of a sweatsuit, shorts, t-shirts and socks.