Run TMC has inspired my work to this day. One of the first “brands” that was in form of a basketball team. Run TMC provided endless inspiration on and off the court that led to a ton of marketing and creative that produced hundreds of ads, products and messaging. You couldn’t help but root for them.

Run TMC made up of Tim Hardaway, Mitch Richmond and Chris Mullin. A pioneer in basketball culture, this trio is just as relevant today as it was almost 30 years ago. Check out the doc below that was produced by SC and narrated by the amazing Scoop Jackson to learn about them.